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Showing posts from June, 2023

How to fix Google Search Console issue Crawled - currently not indexed

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  Crawled – currently not indexed is a common issue that website owners may encounter while using Google Search Console . When this problem arises, it means that Google's web crawler, also known as the Googlebot, has successfully visited and crawled your pages but hasn't yet indexed them for search results.  To fix this issue and ensure your content gets properly indexed, there are a few steps you can take. Firstly, check if any crawling errors have been reported in the Index Coverage report of the Search Console. If there are issues listed here, address them promptly to enable successful indexing.  Next, make sure that all critical pages on your website have clear internal links leading to them from other indexable pages. This helps the Googlebot discover and prioritize these important URLs for indexing purposes.  Additionally, consider creating an XML sitemap for your site and submitting it through Search Console to help Google better understand its structure and i...

Guidelines for Effective Local Search Marketing Campaigns

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  Local search marketing campaigns are an integral component of any business's promotional strategy in the digital age. These campaigns focus on optimizing a brand's online presence to ensure maximum visibility and reach within their target local market. To create effective local search marketing campaigns , businesses need to follow certain guidelines that can greatly enhance their chances of success.  Firstly, conducting thorough keyword research specific to the locality is crucial as it helps identify what potential customers are searching for when looking for products or services locally. This step enables businesses to align their content and website with these keywords, improving their organic rankings on search engine results pages (SERPs).  Secondly, ensuring accurate and consistent information across various online directories such as Google My Business, Yelp, or Bing Places is vital . Consistency in NAP SEO (name, address, phone number) details builds trust w...

How to Improve Website’s Mobile Browsing with Accelerated Mobile Pages?

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Accelerated Mobile Pages or AMPs is a technology that can greatly improve the mobile browsing experience for users. To start, it's important to understand what AMPs are and how they work. Essentially, they're stripped-down versions of web pages that load much faster than standard pages. They achieve this by utilizing streamlined HTML code and optimizing images for quick loading times. In addition, Google caches these pages on their servers which further speeds up load times. To implement AMPs on your website , you'll need to create special versions of your existing content using the appropriate coding standards. This may require some technical knowledge or assistance from a developer but the benefits are well worth it. Once implemented, visitors who view your site on mobile devices will be able to quickly access information without having to wait for slow page loads. In conclusion, if you want to improve your website's mobile browsing experience then Accelerated Mob...

The Importance of NAP in Search Ranking and Visibility

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  In the world of search engine optimization (SEO), NAP in SEO ranking is a crucial factor that businesses simply cannot afford to overlook. "NAP" stands for Name, Address, and Phone Number - three pieces of information that are imperative for any business to have listed accurately and consistently across all online platforms. When it comes to local SEO, having accurate NAP information not only helps potential customers find a business but also allows search engines like Google to verify the legitimacy of a business's location.  Inconsistent or incorrect NAP data can lead to confusion among consumers and hinder a business's ability to rank well in local search results. Moreover, with mobile searches on the rise, having consistent NAP data becomes even more important as users often rely on their phones' GPS technology to locate nearby businesses quickly. Thus, it is evident that maintaining accurate and consistent NAP information should be at the top of every b...

Benefits Of Technical SEO

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  Technical SEO is an essential component of any successful digital marketing strategy . By optimizing the technical aspects of a website, businesses can improve their search engine visibility and ultimately drive more traffic to their site .  The benefits of Technical SEO are immense; it helps improve site speed, enhances user experience, increases crawl ability and indexability by search engines, improves mobile responsiveness, reduces duplicate content issues, boosts site security with HTTPS encryption, optimizes structured data markup for rich snippets in SERPs (Search Engine Results Pages), and much more.  Technical SEO also enables you to identify potential crawling errors or indexing issues on your site through tools like Google Search Console or Screaming Frog Spider. By implementing best practices in technical SEO such as schema markup optimization, XML sitemap creation and submission to search engines like Google and Bing among others; broken link fixes etc., b...

Why SEO Is Important For Business

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Why SEO is important for business can be explained by understanding the power of online presence. In today's digital age, a strong online presence is necessary to attract potential customers and increase brand visibility . Search Engine Optimization (SEO) helps businesses achieve this goal by improving their website's ranking on search engines like Google.  By optimizing keywords relevant to their product or service, businesses can appear higher in search results and gain more traffic to their site. This not only increases brand awareness but also leads to increased conversions and sales . Furthermore, SEO allows for targeted marketing efforts as it helps identify specific target audiences based on what they are searching for online.  With competition increasing daily in the digital sphere, investing in SEO has become essential for any business looking to stay ahead of the curve and succeed in today's market. Another benefit of investing in Local SEO is that it provides va...